Author Archive
Coachella 2013 Fashion
Did you go or are you going to Coachella? Galpal’s my fashion recommendation is simple, layer! During the day you can bare the bikini, shorts and even rock your wedge heels. In the evening throw on some flats and cover up with a maxi dress, long skirt, or long tank. Make sure you stay hydrated, dance, and most important make lots of new life long friends! Check out our festival fashion on LALY.
SXSW Interactive
I was fortunate enough this year to attend SXSW Interactive. Here is my personal feedback on the conference!
1. If you are looking to meet innovative, cutting edge and forward thinking people this is the conference for you! Being my first time in both Austin and SXSW everything was a new experience. Austin was a pleasant surprise and not representative of Texas. It exudes a free thinking more liberal energy as if Haight Asbury crashed Texas. So with both a free thinking energy and innovative crowd it was bound to be a great experience.
2. The networking and learning opportunities were endless. I was able to learn about the next frontier of interactive fashion, women leading the internet, and my favorite style going viral. These were all key sessions for my business and lead by industry leaders with great insight.
3. The challenges with SXSW was that they didn’t plan for such a large attendance and many sessions were oversold and not properly organized. Their shuttle service was nice but they could use more. Finally you have to map out your sessions because they are so far apart from each other. It’s very hard to do anything back to back.
I definitely plan to go next year and the memories and friends I made are more than worth the cost!
It has been 3 weeks since our BeautyBreakThru fashion makeover and I am still remembering what a great time we had. We woke up on Saturday morning on a mission to change Catharine’s life who struggles with cancer. As the day progressed I realized what an amazing and strong spirt she had. Thank you Cortney and Catharine for including me in this makeover experience. Live life to the fullest everyday!
Daniela Cunha Lay is an amazing artist who has graced us with her wearable art exclusively on LALY designs. We were proud to launch DCL Street Wear early last year. Now it’s time to really show the world how her art translates into fashion. She finishes every piece by hand and each piece comes with a certificate of authenticity. You can purchase DCL Street Wear on our online store at lalydesigns.com. Here is how we rocked it for her look book! Thanks to all involved, LALY loves you!
Scars
Long Gone
Alicia in Lies.
Last Friday we had the opportunity to participate on the fashion, art and music online show of the exciting Bianca Starr. We got to the set and were blown away by the professionalisam and creative energy in the room. They really have a great eye for talent and great energy. Bianca wore three designers a dress by J.X, Earths Ellements jewelry and Black Iris Creations hair piece all available on LALY. LALY was rocking deeFind shoes and J.X dress. Make sure you tune in every Friday to watch this new show that is bringing the bay to the world. WATCH OUT!
Photography provided courtesy of Joseph Chan
Your heart beats fast, then you have butterflies in your stomach, you smile….it’s LOVE! Who can’t relate to those romantic feelings? There have been countless songs, movies and books written about this amazing feeling. LALY designs wants to honor this holiday because we don’t think romance is dead. So, get out your cupids and tell us your love story! We want you to submit your best love story with a picture (optional) describing the love of your life. Next Monday, LALY will announce the winner.
The winner will receive a dinner for two on Valentine’s Day at LuLu Restaurant in San Francisco. Singles don’t have all the fun, especially on Valentine’s Day. Don’t worry couples, we’ve got you covered… Let the love start flowing in!
Rules: To win, contestant must submit a detailed description of their love story. LALY will choose a winner from applicants.
Prize: A three-course prix-fixe dinner at Lulu’s restaurant. Travel, tip and beverages are not included. Reservations at 7:45 at LULU’s, 816 Folsom St, San Francisco CA 94107.
LALY designs will review the submissions and winners will be announced at noon on Monday Feb 11th. You must be 18 or older to play!
Thanks to the LALY team and our fabulous photographer Joleen Vincent, models and MUA we can share our collection with you. LALY’S limited edition intimates are only available until Valentine’s Day.
How does our team get the job done you ask? Well here is a sneak peak of behind the scenes curtsey of Julie Powell and final images. All I can say is our group works hard but has fun!!!
This Sunday LALY designs will be featuring two beautiful models to debut our limited edition Valentines Day collection.
We are super excited to shoot our models at Joleen Vincent Photography.
Joleen’s sexy boudoir photography will be the perfect look for our special V-Day edition.
More to come!
LALY design V- Day
Every girl deserves to shine! LALY & SOLZ have come together to offer the mirror-faced SOLZwatch in an exclusive, limited edition LALY PINK! For every watch purchased, we are making a donation to 10x10act.org, a charity which helps build global awareness by giving every girl an opportunity for education — which we believe is key part of development. Education should not just be a dream but a reality. In addition, every purchase includes a ticket to a private screening of “Girl Rising” on March 7th – a documentary film created to see what happens when every girl is giving the opportunity to shine. Join the cause, show off your LALY PINK SOLZwatch and shine!
Every Girl Deserves to Shine
Yekaroma Card is Laly Designs Events & Production Director, was born in Hermosillo, the Capital of Sonora; Mexico. She attended Bachilleres College and CESUES University where she earned a Diploma in Communications and a B.A. Business Management with Emphasis in Tourism. In 2007 she relocated in Cabo San Lucas, Mexico where she started working as a Concierge at Hotel Villa la Estancia, a five star Resort. It was there where she got introduced to international tourism, fashion photography, dance, and the beginning of her career in fashion.
In April 2009, Yekaroma and her husband decided to move to the City of San Francisco. In September 2010, she started working at Laly Designs. Her responsibilites range from booking new talent, coordinating models, hair and makeup, photographers, editorial fashion photo shoots, and setting locations for Laly Designs events. Yeka is not only passionate about fashion but also has a deep love for dance and yoga. She is decedicated to building out our fashion community through love and devotion.
Get Social
